FASHION: Young people now prefer dupes to genuine luxury goods

HAS fashion become a game of dupes? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost imitations of luxury clothes and accessories -- on the contrary, they're proud of it! A new study reports that Gen Zs and Millennials now prefer to buy these copies than high-end luxury items, and that price is not the only reason.

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Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

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