Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

Chaos Over Limited Edition Stanley Cups at Target, Resale Over

Stanley cups: the psychology behind the internet's latest

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Chaos Over Limited Edition Stanley Cups at Target, Resale Over

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Stanley cups: the psychology behind the internet's latest

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Stanley cups: the psychology behind the internet's latest

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Stanley tumblers caused mayhem at Target. Here's why fans can't get enough : NPR