Ubras outsold Uniqlo at last year's Singles' Day and Victoria's Secret push-ups are losing out to comfy, label-free underwear: how young Chinese brands are winning the bra wars

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Chinese women are shunning Uniqlo and Victoria Secret’s fussier bra styles, opting instead for the comfier, simpler models created by home-grown brands Bananain, Neiwai and Ubras
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Investment capital has recently been flocking to Chinese digital bra start-ups, after “disrupter” labels including Ubras and Bananain grew into multimillion-yuan businesses in barely two years.