Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

The Transformation of Victoria's Secret, by Madame Vision

Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

RESEARCH REPORT ASSIGNMENT - GROUP 14 (1) (docx) - CliffsNotes

Victoria's Secret Continues Transformation With Launch Of New Partnerships To Positively Impact The Lives Of Women

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Victoria's Secret attempts to revitalize brand. Too little, too late?

Victoria's Secret rebrand is a lesson

The Transformation of Victoria's Secret, by Madame Vision

Angels no more: Can Victoria's Secret rebrand from unattainable sexy to empowering?

Victoria's Secret Lack of Diversity

Victoria's Secret Launches Its Most Diverse Ad Campaign Featuring Transgender and Curvy Models

Back from bust? 6 ways Victoria's Secret's new owners might just