How Shein's influencer trip to a Chinese factory backfired

As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China. “I expected the facility to be so […]

How Shein's influencer trip to a Chinese factory backfired

Fashion influencers utterly savaged for Shein factory trip in China - with one surprised staff 'weren't even sweating

Fashion TechCrunch

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How Shein's influencer trip to a Chinese factory backfired

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Justin Barnes (he/him) BA-BCMS, MBA on LinkedIn: #marketing

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Toiling away for Shein

Watched Inside the Shein Machine yet? ❗️Sadly, this is the reality for many garment workers globally, @sheinofficial is not alone us