Kellogg's launches Crunchy Nut Peanut Butter Clusters

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Kellogg’s has announced the launch of a peanut butter flavour variant of its Crunchy Nut Clusters cereal range. Kellogg’s said the new Crunchy Nut Peanut Butter Clusters combine baked oats and wheat crisps, with added chunks of peanuts. The cereal uses peanut butter as the binding ingredient – a first for the cereal giant. A £2.5m TV campaign will support the launch, alongside POS and in-store promotions. A Kellogg’s spokesperson said: “Crunchy Nut Clusters are