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The company's see-through pants sunk its stock in March 2013

$ 25.00

5 (390) In stock

When the company announced its Luon pants recall, it took 6 percent off the stock.

Wilson believes that if you get sick, it's your fault.

The History of Lululemon

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

Lululemon store staff are not just being friendly. They're gathering data on you.

The company's see-through pants sunk its stock in March 2013.

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

These are the pants in question: Lululemon's incredibly popular $98 Astro line. They're super-comfortable and stylish enough to be worn outside the gym.

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

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