Knix's $320 million sale to Essity marks one of Canada's largest

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

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Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand

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Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

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