Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Underwear brand Knix sold for $320M

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Knix acquired for $320 million - Bizwomen

Knix sells stake to Essity of Sweden

MacKenzie Scott is worth $36 billion and has 'revolutionized philanthropy' since divorcing founder Jeff Bezos

Body Magazine // Wholesale Lingerie News

Body Magazine // Wholesale Lingerie News

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]