How shapewear sparked a billion-dollar underwear war
4.7 (793) In stock
![](https://www.telegraph.co.uk/content/dam/fashion/2023/08/25/TELEMMGLPICT000346766546_16929693583060_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg)
It’s the unlikeliest trend of 2023 – the curve-hugging lingerie has gone from discreet big knickers to must-have status symbols
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/imqp7jsLeTlo/v1/1200x800.jpg)
Kim Kardashian's Skim Underwear Brand Doubles Valuation to $3.2
![](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fa093156b-5895-4c7f-aa33-7cb4c62b607e.jpg?crop=1817%2C1022%2C922%2C1133&resize=1200)
Naomi Pike
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/28/f45dac2f-a719-4dcc-b518-4a24ad8fc2fa_1a7505ae.jpg)
How Kim Kardashian's Skims revolutionised shapewear: the reality
![](https://cdn.shopify.com/s/files/1/1612/3553/files/Historical_Roots_of_Shapewear_480x480.png?v=1694111225)
The Origins and Evolution of Shapewear –
Right to disconnect, gig economy and casual rules: Labor's IR laws
![](https://www.telegraph.co.uk/content/dam/world-news/2023/03/12/TELEMMGLPICT000328647532_trans_NvBQzQNjv4BqXm57IXvdCaG6vnmpOcli2FOZgXky5jWZAzYy_iULiGo.jpeg?imwidth=350)
Underwear - The Telegraph
![](https://i2-prod.mirror.co.uk/incoming/article26983500.ece/ALTERNATES/s1200b/0_Rosalia-SKIMS-Underwear.jpg)
Kim Kardashian's Skims casts singer Rosalía in new summer campaign
![](https://www.telegraph.co.uk/content/dam/fashion/2023/08/22/TELEMMGLPICT000346475834_16927104929890_trans_NvBQzQNjv4Bqx1rGucoo2J_ExhuM2sOt-4XYXonGmLHMiv_Nv9kpPHk.jpeg?imwidth=480)
How shapewear sparked a billion-dollar underwear war
No, Daniel Radcliffe isn't angling to play Wolverine: 'I got buff
![](https://d.newsweek.com/en/full/2301430/kim-kardashian.jpg?w=1600&h=1200&q=88&f=07035d9c77f3dfefca66a970d88937fb)
Kim Kardashian's NBA Partnership Sparks Outrage
How Shapewear—Like Spanx and Skims—Went From Underwear to High
The Best Shapewear for Party Looks
Shapewear Buying Guide, Lingerie
Marks & Spencer Women's Microfiber No VPL Low Rise Bikini Panty (5
Marks & Spencer Womens Polyamide Solid Shaping Knickers (XL) Black
- Chain Bra Ivory
- Hooded Sweatshirt,No Drawstring, No Pockets
- No one: Girls wearing high waisted leggings: - iFunny
- Body Suit Black Ad Small Md
- Depend Silhouette Incontinence Underwear for Women, Maximum
- PSD Men's Looney Tunes Print Boxer Briefs - Breathable and Supportive Men's Underwear with Moisture-Wicking Fabric, Multi, Large