Rise of mid-size fashion shoppers sees brands blur lines between standard and plus sizing

The rise of mid-size female fashion shoppers, sitting between UK sizes 12-18, is seeing apparel brands begin to blur the lines between standard and plus sizing, promoting greater size inclusivity within the fashion industry, according to the latest data from True Fit, the data-driven personalisation platform for fashion retailers.

Nike and RTFKT unveil virtual trainers NFT

Rise of mid-size fashion shoppers sees brands blur lines between standard and plus sizing

Rise of mid-size fashion shoppers sees brands blur lines between standard and plus sizing

Plus size

Nike and RTFKT unveil virtual trainers NFT

Plus size

Nike and RTFKT unveil virtual trainers NFT

Plus size

Plus size

Rise of mid-size fashion shoppers sees brands blur lines between standard and plus sizing

Rise of mid-size fashion shoppers sees brands blur lines between standard and plus sizing

Nike and RTFKT unveil virtual trainers NFT

Nike and RTFKT unveil virtual trainers NFT

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