World Championships relay silver medalist Nickisha Pryce signs NIL

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Nickisha Pryce has become the latest collegiate athlete from Jamaica to sign a NIL deal. The 22-year-old Pryce, now a junior at the University of Arkansas, has signed a deal with Puma, according to her announcement on Instagram on Tuesday evening. A NIL deal is an agreement or arrangement between a
Nickisha Pryce has become the latest collegiate athlete from Jamaica to sign a NIL deal. The 22-year-old Pryce, now a junior at the University of Arkansas, has signed a deal with Puma, according to her announcement on Instagram on Tuesday evening. A NIL deal is an agreement or arrangement between a student-athlete and a third party, such as a brand, company or individual, where the student-athlete receives compensation for the use of their name, image and likeness. “New level unlocked. Very excited to be a part of the Puma family. It gives me great pleasure to share that I am now an officially recognized Puma NIL athlete. God’s timing is the right timing,” she said in her Instagram post. The opportunity to earn while still competing at the collegiate level has come on the back of an outstanding season during which Pryce won a bronze medal in the 400m final at the NCAA Division 1 Outdoor final at the Mike A. Myers Stadium in Austin, Texas, in a then personal best time of 50.23 in June when she was also a member of the Razorback’s gold-medal winning 4x400m relay team. She would go on to claim her first Jamaican national title at Jamaica’s national championship in Kingston in a new lifetime best to 50.21 in July. At the 2023 World Athletics Championships in Budapest, Hungary, Pryce helped Jamaica to the 4x400m silver medal. Jamaica lost the gold medal at the death to a fast-finishing Netherlands team anchored by the incredible Femke Bol. Pryce joins fellow Razorback student-athletes Wayne Pinnock and Jaydon Hibbert who have signed NIL deals with Puma. Pinnock, a two-time Jamaica national long jump champion, won the silver medal at the World Athletics Championships in Budapest in August while Hibbert, the 2023 world leader in the triple jump at 17.87m, won NCAA Division SEC and NCAA national Indoor and Outdoor titles last season.