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Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

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Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Despite Soaring Popularity, Women's Sports Got More Coverage a Generation Ago - FAIR

Trends in Sports Marketing - Snipp

Nielsen: ONE Championship Ranks Among Top 10 Global Sports Properties In Viewership And Engagement

How Women Could Build a Better Professional Sports Model - The Aspen Institute

5 of the Biggest Sports Marketing Trends of 2021

Women's sports experiencing steady growth in popularity and value - The Japan Times

The Rise of Women's Sports Sponsorship - VISUA

Sports, Free Full-Text

WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video

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