Pavement Designs the Branding for Both, the Burger That's Going to Change Everything - World Brand Design Society

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Both is the burger that’s going to change everything – a 50% grass-fed beef and 50% all-natural veggie burger that is Both delicious and nutritious. Capturing the duality of the product was essential when establishing the brand tone, so a bold split-color identity was paired with inviting food photography and handwritten product description copy to create immediate shelf impact in the grocery aisle. The overall package feels inviting yet innovative to help signal to the consumer the arrival of this delicious alternative.

Pavement Designs the Branding for Both, the Burger That's Going to Change Everything - World Brand Design Society

340 Packaging design ideas packaging design, food packaging design, packaging

Pavement Designs the Branding for Both, the Burger That's Going to Change Everything - World Brand Design Society

Pavement Designs the Branding for Both, the Burger That's Going to Change Everything - World Brand Design Society