Fashion is Function; Unpacking the Future of Activewear

Since consumer demand is at the heart of all trends, the hype (and growth) of the soaring activewear market is explained by major shifts in consumer behaviour. And since ‘Health is the new Wealth’ its worth spending a few minutes reflecting on why and how our global active lifestyle needs will conti

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Cute sporty runner girl in fashion activewear wearing floral cap and pink leggings outfit getting ready for jogging tying laces running shoes on grass park. Fitness woman living active lifestyle. Stock Photo

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