JCPenney plans to keep holiday prices for top products in line

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JCPenney, which has been focused heavily on catering to working families, says its keeping prices of its most popular products the same or even cheaper than last year's holiday season.
JCPenney, which has been focused heavily on catering to working families, says its keeping prices of its most popular products the same or even cheaper than last year's holiday season.
JCPenney CEO Marc Rosen discusses the challenges shoppers are facing and the company's $1 billion investment to upgrade stores.

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