True&Co's algorithm to make finding your bra size easy. Oh no.

There's a lot of hype about True&Co - the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it's a pretty interesting idea. Bra shopping online is hard, and trial and error testing can result in…

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Busts 4 Justice, Blogging boobs, brains & bra campaigns…

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Average bra sizes rise from 34B to 36DD but experts split over whether cause is obesity or fashion

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Average bra size rises from 36C to 36DD with Manchester and