Victoria's Secret is still trying to sell sexy. And it isn't working

The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.
The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.

Where Victoria's Secret Went Wrong

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Stephanie Ruhle on X: @KittyBlowsGlass It is not a political judgement. The company has been on steady decline in sales. / X

Victoria's Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money

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停办维密秀，关闭53家门店：维多利亚的秘密是如何衰败的？

Why Victoria's Secret's idea of sexy may be killing its brand

CNBC Slideshows

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Why the New Era of Victoria's Secret Is Just As Problematic as the Previous, by Suvi Helena, Fearless She Wrote

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Ensemble de lanières demi-soutien-gorge en dentelle non doublée lingerie Victori