Branded vs. Non-Branded Traffic: What's the Difference?
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![](https://www.searchenginejournal.com/wp-content/uploads/2021/09/branded-vs.-non-branded-traffic_-whats-the-difference_-613f500006f99-sej.jpg)
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
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